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Overview
Authentic, Bold and Beyond Convention.
Like Jägermeister, the spontaneous carnival in Nadur, Gozo is world-renowned, unconventional, and shockingly unique.
Reach was commissioned to conceptualize, organise, and execute a headline event that would put the brand experience and awareness at the very apex of the carnival festivities.
#BeTheMeister
Capabilities Utilized
REACH®
PRODUCTION
REACH®
STRATEGIC
Project Leader
Timeframe
6 Weeks
Deliverables
- Brand Awareness
- Brand Loyalty
- Social Media Content
OKRs
420,000
Total Campaign Impressions
30,000.
Event Visitors Over 3 Different Days
96%.
Event Brand Visibility
6,000.
Pieces of Social Media Content
15.
Dedicated Staff Deployment.
Project Visuals
View Gallery
Our Clients Say
"The brand alignment between Nadur Carnival and Jagermeister is phenomenal. Reach did a phenomenal job at brining the event to life and supplying us with what we needed to create resonance with our audience."
James Mifsud Joslin, Brand Manager
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