Project Scope

When Visit Gozo partnered with Reach Communications, their digital presence was in need of more than just a facelift; it needed a full transformation. Their audience was unengaged, the content lacked originality, and their platforms didn’t reflect the true magic of the island.

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Over the course of a year, Reach delivered a bold, multi-platform strategy rooted in storytelling, consistency, and scroll-stopping creativity. We launched original video series like Flavours of Gozo and Sounds of an Island (ASMR), and teamed up with high-profile personalities like Antoine Semenyo, all to reposition Visit Gozo as a vibrant, year-round destination with depth, culture, and soul.

This wasn’t just about growing numbers (though we did that too, with millions of views, hundreds of thousands of clicks, and a newly revitalised following). It was about reshaping perception. We brought Gozo’s coastlines, village festas, artisan food, and hidden escapes to life through dynamic, editorial-quality content.

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The goal wasn’t just likes: it was legacy. And now, Visit Gozo has a digital presence as captivating, colourful, and authentic as the island itself.